Design
How we cut our onboarding from 12 steps to 3
What we learned by watching 40 new users get stuck, and the small changes that fixed it.
Maya ChenOct 18, 2026 · 6 min read
What we learned by watching 40 new users get stuck, and the small changes that fixed it.
Feature flags, tiny pull requests and one rule we never break on Fridays.
Why we stopped publishing dates and started publishing problems instead.
The numbers, the surprises and what we would do differently.
Three experiments, two failures and one change that tripled sign-ups.
Tokens, contrast checks and the one spreadsheet that keeps us honest.