Growth
Sign-ups to paid, all channels
7 days
30 days
Quarter
24 Sep – 23 Oct
Conversion funnel
0.85% visitor to paid
48,200
Visitors
6,120
Sign-ups
12.7%
3,410
Activated
55.7%
1,240
Trials
36.4%
412
Paid
33.2%
Channels
Channel
Visitors
Paid
CAC
Trend
Organic search
18,400
182
£34
Paid social
12,100
96
£68
Email
6,300
74
£11
Referral
4,800
41
—
Direct
6,600
19
—
Top campaigns
1
Autumn trial offer
Paid social
+148 paid
2
Budgeting guide SEO
Organic
+96 paid
3
Win-back emails
Email
+41 paid
4
Partner newsletter
Referral
+22 paid