Our founders

Two cousins, one kitchen table, one idea

Nadia HaddadCo-founder & CEO

“I was tired of buying spices that tasted of dust. So I started grinding my grandmother’s blends in the flat and selling them at the Saturday market.”

Karim HaddadCo-founder & COO

“Nadia sold out by 10am every week. I built a website on a Sunday night and we posted our first 40 orders from the kitchen table.”

  1. 2019First market stall in Leeds
  2. 2022Our own spice mill in Bradford
  3. 202640 blends in 900 shops